Over the next few months other than doing my beloved wedding and portrait photography I will be talking on the importance a good business portrait or headshot. About putting your best foot forward, or in this case your best image forward!
Where does your business headshot fit into your marketing materials? Does it represent you?
When putting together your marketing materials and submitting content or text for your emails, magazine submissions, forums, etc, you may not want to detract from content in these submissions with lots and lots of images. Overdoing images may mean that people will only look at the image of the couple reading the newspaper or jogging down a city path and not your important text, but enhancing it with one great business portrait so that people can connect your image to the content will make them feel more involved and want to read more.
Have you ever read a piece of text by and author in your field, but one that you are not familiar with? You read the article, think about their points and move on. But if they have attached their image to their work, you can now connect their face to the text, and as they say “a picture is worth a thousand words”. It is true. We read so much into images and especially ones of people and faces. We look at the smile, the lines on their faces and can pretty much immediately see whether they are a person to be trusted or not. Once you see their face you connect more with their text and will most likely remember their name. It is all about putting a face to a name.
So, this week I want you to think about your business headshot.
.jpg){kind=small}
