You can only make a first impression once. A well-taken business portrait will ensure your first impression is a lasting impression. Make an effective and consistent impression by putting your best face forward with a beautiful business headshot across all the mediums you use to self-promote.
Placement is just as important as content. There are many mediums for self-promotion and advertising. Your potential client’s first encounter with you could happen anywhere. This first meeting could happen on a business card, letterhead & logo, editorial pieces in magazines or papers, your newsletters, website, Facebook, Linkedin, email and probably a few other places as well.
You should choose the locations that will be most effective and appropriate for your business. If your business is in realty then perhaps your “for sale” signs, phone book ads and your website would be an effective placement opportunities. Or if you are mobile window washer than your truck might be a good place for your headshot. People will certainly remember that when they see you out driving!
Presenting your best face gives your potential client reason to keep reading your website, to call your number or drive over to your office.
So this week I want you think about these questions.
What do you think of Ali’s “First Impression”? I think she looks very friendly, and that’s great for working with animals. Ali is a fellow photographer down in the San Diego area and loves capturing furry smiles from people’s pets. I was honored to be asked to capture her image to use as her new headshot and in her own words from a comment left on last weeks blog,
“I was so pleased with my headshot, it’s on the front page of my blog and on my website bio!” Yes, you can use that testimonial!
Check out Ali’s cute pet photography (and her headshot) at Skyy Blue Photography if you are in the San Diego area or just want to coo over cute pets for a few minutes!
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